SEDNA - GAS COOKER NEW PLATTAFORM PROJECT - 2008/09

THIS PROJECT STARTED IN BSH BRAZIL AND FOR TWO YEARS WE WORKED (TOGETHER THE BSH DESIGN TEAMS IN MUNICH) IN THE STUDIES, CONCEPTS AND DEVELOPMENT. 

 

THE PROJECT IDEAS WAS TO HAVE AN UNIQUE PLATAFORM FOR TWO BRANDS (BOSCH AND CONTINENTAL). A MODULAR CONCEPT WAS CREATED TO MAKE A FLEXIBLE PRODUCT FOR BRANDS AND FEATURES.

 

THE SEDNA PROJECT WAS FINISHED IN MABE HOME APPLIANCES GROUP.

 

THE COMPANY DECIDED TO USE ONLY CONTINENTAL BRAND (BRAZILIAN ONE) AND THE PROJECT WAS EXTENDED TO LOW AND MEDIUM LINE.  BOTH LINES RECEIVED SOME CHANGES DUE TO COSTS AND MARKET RESEARCHES.

 

THE MEDIUM LINE WAS LAUNCHED IN 2011 AND THE LOW LINE IN 2012 NAMED AS INNOVAZIONE.

FIRST CONCEPTS FOR CONTINENTAL AND BOSCH BRANDS

WE ALSO CREATED NEW BURNERS CONCEPTS FOR THIS COOKER RANGE. THE IDEA WAS TO INTEGRATED THE BURNER INTO THE HOB. ALL THIS CONCEPTS WERE DEVELOPED WITH SOME PARTNER SUPPLIERS AS SABAF, METALCOR AND DEFENDI.

BURNERS - NEW CONCEPT

DIFFERENT MODELS ACCORDING TO THE FUNCTION. THE OVEN CENTRAL KNOB HAS A RADIAL FINISH CREATING AN EYE CATCHING ELEMENT IN THE COOKERS RANGE. 

NEW KNOBS CONCEPT
PRODUCT MAIN CONCEPT

SPLIT INTO TWO WORK ZONES, FOCUS IN EASY USE  AS WELL AS A NEW AND OUTSTANDING DESIGN FOR THE CONTINENTAL BRAND.

SUPERIOR WORK
ZONE (BURNERS)
LOWER WORK
ZONE (OVEN)

MODULAR STRUCTURE TO FITS IN ALL PLATTAFORM MODELS.

CONTROLS INTERFACE DEFINITION
FINAL CONCEPT 3D
FINAL PRODUCTS
LOW SEDNA COOKER RANGE - ENTRY LINE