Graduated in Industrial Design in Mackenzie University (Brazil), and Master degree in Strategic Design - RSP by the Istituto Europeo di Design (IED).
More than 22 years of experience in industrial design for Brazil, Latin America and Europe. Worked nine years in the BSH (Bosch and Siemens Home Appliances Group) in the development of appliances for Latin America and 5 years as Industrial Design Coordinator at Mabe Brasil Home Appliances (brands GE, Mabe, Continental and Dako). Two years of experience at Institute Senai of Innovation with projects from several areas as medical, furniture, appliances, industrial machines, laboratory equipment, etc. Two years working on Hewlett Packard (HP) in Barcelona, Spain, with projects development and coordination for 3D printers (HP Multijet Fusion) and large format printers (plotters and industrial printers). Currently is the Global Design Manager in Teka Group in Madrid, responsible for home appliances, sinks and kitchen faucets development for Europe, Latin America, Middle East and Asia.
Solid ability to manage creative groups, from ideas generation processes to deliver to market, with strong
focus in innovation, business and brand value creation. With a background designing product experiences
from retail do end-use, understanding human/product interactions from first impressions to everyday use.
Have some importants national and international awards such as IF Design, Red Dot Design, Good Design Award, European Product Design, International Design Award, Design Excellence Brazil, House & Gift Design and Movelsul Design. Participation in exhibitions and shows such as Mostra Design Brasileiro in the Itamaraty Palace, Brasília, DF (2007) and Museu da Casa Brasileira (2005 and 2008).
Leonardo Capelas Romeu
Mobile: +34 617 746 473