MABE U-LAB - FRIDGE FEATURES - 2013

THIS UX/UI PROJECT WAS CREATED IN MABE MEXICO TO UNDERSTAND THE CONSUMER BEHAVIOR REGARDING THE REFRIGERATORS INTERNAL FEATURES AND ACESSORIES.

 

WE CREATED SEVERAL OPTIONS AND INVITED SOME CONSUMER TO ASSEMBLY A COMPLETE PRODUCT (FRIDGE) ACCORDING TO THEIR NEEDS AND THEN FILL IN WITH PRODUCTS SUCH MILK, JUICE, MEAT. YOGURT, ETC.

THE PERFECT FRIDGE CO-CREATED WITH CONSUMERS
MABE U-LAB - FRIDGE FEATURES - 2nd PHASE

THE SECOND PHASE OF THIS PROJECT CONSISTED IN THE DEVELOPMENT OF THE CONCEPTS APPROVED IN THE FIRST PHASE.

 

THE IDEA WAS TO CONCEPT AND DETAIL THE BEST FEATURES AND HOW TO APPLY THEM INSIDE THE PRODUCT ACCORDING WITH THE CO-CREATION WITH CONSUMERS IN THE FIRST PHASE.

DOOR SUPERIOR MODULE
INTELLIGENT ICE TRAY AND ICE BOX

THIS CONCEPT IS A VERY SIMPLE MECANISM THAT THE USER EASILY TAKE OUT THE ICE CUBES. WITH A PLASTIC TRAY AND A SILICON COVER (THAT HELPS TO SEPARATE THE CUBES) THE USER ONLY NEED TO FILL IN WITH WATER AND COVER.

 

THE ICE BOX COMPLETE THE SYSTEM. WE USED A SPECIAL THERMAL GEL ON THE WALLS TO KEEP THE BOX TEMPERATURE (COLD).

FRUIT DRAWER WITH CAN DISPENSER

THE FRUIT BOX WAS FEATURED WITH CAN (AND BOTTLE) DISPENSER MODULE. THIS CAN DISPENSER MODULE CAN BE MOVED TO OTHER REFRIGERATOR AREAS (EX. FREEZER).

VEGETABLES AND FRUITS SEPARATOR

THIS PIECE IS A VERY HELPFUL FEATURES. JUST MOVING AROUND THE CENTER THE USER COULD CREATE AREAS IN THE VEGETABLES DRAWER THAT SEPARATE AND ORGANIZE THE FOOD STORAGE IN THIS REGION.

VEGETABLES MODULE

THIS FEATURE WAS THOUGHT TO CONSERVE THE VEGETABLES FRESH FOR A LONGER TIME. THE IDEA IS TO CREATE A MICROCLIMATE WITH HUMITY TO INCREASE THE FOOD FRESH LIFE.

THE USER JUST NEED TO FILL IN THE SMALL DRAWER WITH CLEAN WATER.